Where fire brings life.

Where fire brings life.

Hooheh Cultural Burn & Reforestation

The Hooheh Cultural Burn and Reforestation Program is a initiative rooted in Indigenous knowledge, cultural revitalization, and environmental stewardship. Through the practice of cultural burning — a traditional, low-intensity fire technique — and the replanting of native Longleaf Pine (Hooheh), the program restores ecosystems, strengthens cultural connections, and heals lands that have been suppressed by decades of fire exclusion.


By blending ancestral wisdom with modern conservation efforts, the Hooheh Program is not only bringing fire back to the land — it’s bringing life, balance, and resilience to future generations.

good fire

The visual identity of the Hooheh Cultural Burn and Reforestation Program was created to honor the land, the fire, and the people it serves. The logo design incorporates elements of Longleaf Pine ecosystems and Indigenous symbology, reflecting both cultural resilience and environmental stewardship. Every detail was crafted to carry meaning, helping to tell the story of restoration, connection, and renewal at a glance.

hooheh cultural burn & reforestation

The Logo's Core Elements

At its heart, the pinecone and flames represent the regenerative power of fire, a core principle of our cultural burning practices. Crowning the design is a star, a dual symbol that speaks to both our identity and our connection to nature. While it mirrors the base of a pinecone, it more importantly represents our people, known as the "People of the Falling Star." This celestial emblem ties our burning practices to our community's ancestral identity, reminding us that our work is rooted in who we are and where we come from.

The Sacred Bands of Color

Encircling these central images are bands of color, each rich with meaning. The red, white, black, and yellow bands embody the sacred medicine wheel, a powerful symbol in many Indigenous cultures. These colors represent the four directions, the seasons, and the stages of life. Their presence in our logo reinforces the holistic nature of our cultural burns – that fire is indeed medicine for the land, part of the natural cycle of renewal and growth.

The Turquoise Connection 

The turquoise band completes our emblem, adding another layer of significance. In Indigenous healing traditions, turquoise is revered as a sacred gemstone. Its blue-green hue bridges sky and earth, much as our cultural burns connect past wisdom with present stewardship. Turquoise symbolizes protection, spiritual connection, and healing – all vital aspects of our burning practices. This color also represents the balance between the life-giving elements of water and air, reminding us of the delicate equilibrium we maintain through our controlled burns. Like the protective power attributed to turquoise, our fires safeguard the land against more destructive wildfires and invasive species.

Bridging Tradition and Innovation 

Encircling the entire logo is a gear, its teeth interlocking with the rich symbolism within. This mechanical element represents our Indigenous STEM program, bridging traditional ecological knowledge with modern scientific understanding. The gear symbolizes the practical application of our ancestral wisdom through contemporary technology and methodologies. It speaks to the innovative spirit of our people, showcasing how we adapt and evolve while staying true to our roots. Just as a gear drives motion and progress, our program propels our community forward, equipping our youth with the tools to become the next generation of environmental stewards and scientists. This fusion of traditional and modern knowledge, represented by the gear embracing our cultural symbols, emphasizes our commitment to holistic education that honors our past while building a sustainable future.

Together, these elements create a logo that is more than just an image. It's a story of our people, our connection to the land, and our commitment to traditional ecological knowledge. It speaks to the healing power of fire, the wisdom of our ancestors, and our role as stewards of the earth. In every controlled burn we conduct, we honor this rich symbolism and the deep cultural significance it represents.

STEM camp

This logo is a vivid tapestry of interconnected life, showcasing the delicate balance of the longleaf pine savanna ecosystem and its profound connection to our indigenous culture. At its core, a pinecone stands tall, flames dancing from its crown – a powerful symbol of renewal and the transformative power of fire that has shaped our lands for millennia.

Embracing the base of the pinecone are symmetrically placed Venus flytraps, their presence a testament to the unique and diverse flora that thrives in this special habitat. These carnivorous plants represent the adaptability and resilience of life in the savanna, reminding us of the intricate relationships within this ecosystem.

On one side, the red-cockaded woodpecker perches, its endangered status highlighting the critical need for habitat preservation. This small bird plays a vital role in the longleaf pine forest, creating nesting cavities that benefit many other species. Its inclusion speaks to the interconnectedness of all living things in this environment.

Opposite the woodpecker, the fox squirrel takes a place of honor. This charismatic creature, with its varied coloration, is not just a beloved inhabitant of the savanna but a key player in forest regeneration through its seed-dispersal habits. In its paws, the fox squirrel cradles a star – the same star that represents our people, the "People of the Falling Star," in our original logo design.

This image of the squirrel protecting the star is deeply symbolic. It represents the mutual dependence between our indigenous culture and the natural environment. Just as the squirrel relies on the longleaf pine savanna for its home, our cultural identity and practices are inextricably linked to this land. The star, held close by a creature of the forest, illustrates how our future is bound to the health of these ecosystems.

The presence of fire, emanating from the pinecone, ties everything together. It represents not just the cultural burns that maintain the savanna's health, but also the spark of knowledge that we seek to pass on to future generations. By educating our children about fire ecology, land stewardship, and the importance of preserving both wildlife and cultural practices, we're kindling a flame of understanding that will help ensure a thriving future for all.

This logo, with its carefully chosen elements, tells a story of reciprocity, resilience, and renewal. It speaks to our role as caretakers of the land, the animals that share our home, and the cultural wisdom that guides our practices. It's a visual promise of a future where human communities, wildlife, and the land itself coexist in harmony, each supporting and enriching the other in a continuous cycle of life and growth.

Honorary Tree Planting

This design is a tribute to the deep and enduring bond between the Waccamaw Siouan people, the Longleaf Pine ecosystem, and the land we have called home for countless generations.

At the heart of the image stands a Longleaf Pine — a symbol of resilience, renewal, and sacred tradition. The tree represents not only the environmental richness of our homeland, but the cultural roots that ground us in place and memory. Its strong trunk and sweeping branches reflect the enduring strength of our people and the vital ecosystems we are restoring through cultural burning and reforestation.

Woven into the roots are the names of the founding families of our community — the ones who laid the foundation for everything we are today. Their names flow through the earth like lifeblood, reminding us that we are forever connected to them, just as the trees are connected to the soil that nurtures them. Every tree planted is an act of remembrance, gratitude, and hope for the generations yet to come.

In the branches, life flourishes. A red-cockaded woodpecker, an endangered guardian of the Longleaf forests, finds a home among the pines. A fox squirrel, agile and resilient, rests within the canopy — a quiet symbol of the ways in which the smallest acts, like planting seeds, can shape a thriving future. Above the tree, a shooting star blazes across the sky, echoing the ancient stories of our people, the People of the Falling Star. It reminds us that our origins, our destinies, and our dreams are written not just in the soil, but in the heavens.

Together, these elements tell a story of belonging, stewardship, and sacred connection. This design is more than an image, it is a promise. A promise to honor the land, our ancestors, the wildlife that depends on these forests, and the cultural wisdom that continues to guide our hands as we plant, protect, and renew the world around us.

Rooted in Tradition, Growing the Future

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Pharrah Graham